Walking Moose. Talking DJ SEO. Building Brands.
In a recent blog post, I dove into how SEO—Search Engine Optimization— helped me claim visibility as a progressive house DJ in Idaho. That post got more traction than I expected. A few DJs hit me up. Others shared it. Some started thinking about their brand in ways they hadn’t before.
That’s what I wanted. Because building your DJ or producer brand isn’t just about making good music or playing good sets—it’s a strategic, long-term process that requires effort, patience, and intentional SEO strategy.
So let’s get deeper into this.
Let’s talk about what SEO actually is, why it matters, and how to get started—even if you’ve never touched this side of your brand before.
SEO Takes Strategy—Not Just Hustle
Here’s the hard truth: SEO isn’t something you “try.” It’s something you build.
To get real results from search engine visibility, you need to invest in the long game. That means:
- Research
- Content creation
- Strategic placement of keywords
- Building consistency across every platform
- Patience (so much patience)
Google doesn’t instantly know who you are or what you do. It learns over time—through repetition, signals, and consistency—who you are and whether you’re worth showing to others.
My Advantage? I’ve Done This for 15 Years.
I’ve been doing SEO professionally for a long time. I don’t pay anyone to handle my web presence—I handle it myself. That gives me a huge advantage over a lot of other local DJs or artists. And I’m not hiding it—I want to help others grow, too.
If you’re a bass DJ, a dubstep producer, or even a house head from Idaho trying to rise, this info is for you. Because you’re not competing with me—unless you start throwing progressive house festivals in Idaho. Then… we’ll talk.
So What Is SEO Really?
Search Engine Optimization is the practice of making sure your brand shows up when someone types something relevant into a search engine. For example:
- “Idaho progressive house DJ”
- “bass music producer in Twin Falls”
- “underground house shows in Idaho Falls”
If you’re not showing up for what you want to be known for, you’re leaving opportunity on the table.
Here’s how I built my SEO presence—and how you can start building yours.
Start With the Fundamentals
Here’s what helped me rank for keywords like “Idaho Progressive House DJ”:
- A personal website (this is non-negotiable)
- Consistent bio and contact info across all platforms
- Title tags and meta descriptions on blog posts and pages
- Blog content tied to real-life gigs and topics
- Social media activity that reinforces your identity
- Music platforms (like SoundCloud, Spotify, Bandcamp) that all match your brand tone
Consistency Is Everything
Search engines look for consistency and repetition. That means:
- Same name across all platforms
- Same bio structure
- Same genre focus
- Same tone and message
If you spell your name differently on Facebook vs. Mixcloud, or your Instagram says “EDM” while your SoundCloud says “tech house,” Google doesn’t know who you are—or where to place you.
I’ve got hundreds of audio and video uploads, tons of blog posts, and repeat mentions of key terms like Idaho, Progressive House, and Underground. That’s not luck. That’s strategy. And it’s built over time.
Show Up in the Right Places
Besides your own site, make sure you claim and update your profiles on platforms that boost your credibility:
- Google Business (if you can)
- Mixcloud
- SoundCloud
- Spotify for Artists
- Bandcamp
- YouTube and YouTube Music
- Event platforms like Bandsintown (seriously—this is HUGE for SEO and for your brand if you are a gigging artist. Claim your Bandsintiown Artist profile here.)
And every time you drop a new set, throw a party, release a track, or get booked—write about it. Blog it. Post about it. Link to it. Connect the dots for search engines and your future fans.
A Little More About Bandsintown
Bandsintown for Artists is an incredibly useful tool for artists who are gigging and want to share their upcoming shows with their established audiences in Spotify and other platforms.
There are tons of great features in this free marketing platform and I think any artist not using it is truly hobbling their search engine optimization. You can claim your free Bandsintown Artist Profile here.
Why You Need a Website For The Ultimate SEO Advantage
If you don’t already have one, you need to build a personal website right now.
It’s your home base. Your command center. An uncensored digital storefront that you have complete control over. Your website is your ultimate hub for all things YOU.
Social media platforms can change, throttle your reach, or ban your account. But your website is yours. It builds trust, SEO equity, and full control.
I use GoDaddy. It costs me about $300 every couple of years. Totally worth it—and mine is monetized now.
Want to Compete With Search Engine Optimization? Start Like This:
- Claim your DJ name on all platforms (consistently)
- Build a clean, responsive personal website
- Write a clear, consistent bio
- Start blogging about your events, releases, and scene involvement
- Use your genre + city as target keywords (e.g., “Boise Drum & Bass DJ”)
- Link all your platforms to each other using services like Linktree
- Keep showing up – online and in real life.
Final Word
Google doesn’t care how talented you are if it can’t find you.
And your dream booker won’t find you unless you’ve made yourself visible in the places that matter.
SEO isn’t fast. But it’s real. It works. And you can start today.
You’ve got the music. You’ve got the hustle. Now build the foundation that helps people find you.
This post was dictated by the author while walking his dog, Moose, and later edited with the help of AI for clarity and structure.
Featured image courtesy of Brian Tracy Arts