Category: Marketing

Here I share my strategies for building a DJ brand—from using AI tools like ChatGPT for content creation, to leveraging social media, SEO, and other smart marketing moves that make promoting easier and more authentic.

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Shazam Counts Are One of the Most Valuable Metrics in Music Marketing

The Idahoan's Shazam Counts

If you distribute your music to streaming platforms, you probably spend time looking at your analytics. Monthly listeners, streams, followers, saves, playlist adds, and audience demographics all provide valuable information. They’re useful metrics that can help you understand how your music is performing.

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My Stand Against AI “Art”

AI sucks ass.

It has been a while since I’ve written a blog post, but there’s a lot that needs to be addressed. Again.

I want to start with AI.

I’ve talked before about how I use AI and why I use it, but I need to clearly restate my boundaries. As much as I criticize AI, it is obvious that I still use it in specific parts of my workflow. That does not make my position contradictory. It makes it defined.

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