The Idaho Falls Water Tower, the House Scene, and the Weight of Southeast Idaho’s Reluctance to Change

View of the old and new Idaho Falls Water Towers

There’s a new water tower in Idaho Falls. You’ve probably seen it. You’ve probably got an opinion about it, too—most people do. And if you’ve lived in Southeast Idaho long enough, you already know how rare it is for change to be welcomed here with open arms.

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Social Media vs. Musical Skill: A Modern DJ Dilemma

Social Media and Music Ability Blog Post

A Hard Pill To Swallow

A recent Mixmag article revealed a sobering truth: 61% of emerging DJs believe that their social media numbers are more important than their musical ability when it comes to getting ahead in the industry. As discouraging as that sounds, it reflects the digital culture we now live in—one dominated by consumption, instant gratification, and 30-second clips on TikTok, Instagram, or YouTube.

This is the reality: when short-form content shapes people’s perception of value, it makes sense that DJs think promoters and industry insiders will judge them based on follower counts and likes.

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