A Hard Pill To Swallow
A recent Mixmag article revealed a sobering truth: 61% of emerging DJs believe that their social media numbers are more important than their musical ability when it comes to getting ahead in the industry. As discouraging as that sounds, it reflects the digital culture we now live in—one dominated by consumption, instant gratification, and 30-second clips on TikTok, Instagram, or YouTube.
This is the reality: when short-form content shapes people’s perception of value, it makes sense that DJs think promoters and industry insiders will judge them based on follower counts and likes.
Continue reading “Social Media vs. Musical Skill: A Modern DJ Dilemma”