The Idaho Falls Water Tower, the House Scene, and the Weight of Southeast Idaho’s Reluctance to Change

View of the old and new Idaho Falls Water Towers

There’s a new water tower in Idaho Falls. You’ve probably seen it. You’ve probably got an opinion about it, too—most people do. And if you’ve lived in Southeast Idaho long enough, you already know how rare it is for change to be welcomed here with open arms.

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Why Every DJ Needs an EPK (And How to Build One That Actually Works)

Woman DJ using her gear. There is text overlay that says "Get Booked With An Electronic Press Kit and Improve Your SEO Too."

Your EPK Is Your First—and Most Important—SEO Tool

If you’ve been following my recent blog posts, you know I’ve been talking a lot about SEO and how it can skyrocket your visibility and brand as a DJ or music producer. Real-world examples? Yep, I’ve shared a few. But now, it’s time to get into the meat and potatoes—what you can actually do right now to boost your SEO and professionalism.

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